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You say that now but if they provided that transparency then the amount of fraudulent activity would skyrocket. Knowing the details of the algorithms involved d
by zaphar 17y ago
You say that now but if they provided that transparency then the amount of fraudulent activity would skyrocket. Knowing the details of the algorithms involved does nothing to help you as an advertiser or searcher. Googles extreme impartiality in search and ads is their greatest strength and open sourcing the algorithms involved would do nothing to increase that strength and contribute to a great deal less useful ads and search results on average.
- jacquesm 17y ago> Googles extreme impartiality in search and ads is their greatest strength Without proof that is nothing but handwaving, if they are as impartial as you suggest they are they've got nothing to lose by letting you know what their take is and how big a portion of their clicks are confirmed fraud.