I think the more important thing is to make sure that a company clearly defines exactly what it means by certain financial terms. Someone correct me if I'm wron

I think the more important thing is to make sure that a company clearly defines exactly what it means by certain financial terms. Someone correct me if I'm wrong, but IIRC during the original .com boom Priceline counted the entire sales price of an airline ticket as "revenue", which should clearly be considered GMV. More recently, I've seen terms like "gross revenue" and "net revenue" used by the financial press to describe total booking volume vs the cut a company takes.