Obviously I skimmed the article far too quickly. Here's the relevant bit: Compare the numbers of gifts for the two banners: #18: 832 gifts, $15073.47

Obviously I skimmed the article far too quickly. Here's the relevant bit: Compare the numbers of gifts for the two banners: #18: 832 gifts, $15073.47 total #22: 301 gifts, $9572.83 total Not close right? But look at the average gift sizes: #18: $15.84 for Paypal, $21.87 for credit card #22: $27.92 for Paypal, $36.58 for credit card So I was totally wrong in saying that #18 did better overall.