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This does not cover the "Free" tactic that was used to make Jell-O actually penetrate the households. That story can be read in the book "Free" by Chris Anders
by arafalov 11y ago
This does not cover the "Free" tactic that was used to make Jell-O actually penetrate the households.
That story can be read in the book "Free" by Chris Anderson: http://www.amazon.com/Free-The-Future-Radical-Price/dp/1401322905 http://www.amazon.com/Free-The-Future-Radical-Price/dp/14013... (pages 7-10, available in the book preview)