So much of it is in the presentation. Sure, there are a couple of places where Apple tries to upsell you, but the process of ignoring those offers is not overl

So much of it is in the presentation. Sure, there are a couple of places where Apple tries to upsell you, but the process of ignoring those offers is not overly difficult or confusing. The impression they give is, to me, one in which they are more concerned about the overall user experience. Microsoft and Dell/HP/et al seem to have almost no concern for how the customer perceives their initial experiences with the product. Getting an MS/Dell PC, you also automatically get 8 other vendors along for the ride. The specific benefit, and long or short term value, of any of those vendors is often not made very clear. Some of the products pop right up in your face, while others sit in the background and/or practically hide from any uninstallation attempts.