Hey eonw & pki. Great questions! For us we had a few options when looking at creating FoundersKit. There are a few really important factors in our decision. 1

Hey eonw & pki. Great questions! For us we had a few options when looking at creating FoundersKit. There are a few really important factors in our decision. 1) We didn't want to be just another deals site that has any company offering a deal. We wanted to keep a really high level of curation so our members can know that the tools listed are high quality. Deal sites that include any company offering a discount end up causing work for the user to try and dissect which tools & services are any good. 2) By charging a small fee for a years access to all the deals (including those added after becoming a member) we can get a much better deal from our partners that other open deal sites cannot get. Companies aren't willing to give out lifetime discounts in the public but quite a few of our partners have offered discounts like this and lots of others have offered discounts above and beyond those circulated elsewhere. Literally 15 minutes ago I just got confirmation of another great tool (one I intend to use myself soon) that will be joining FoundersKit and offering a 25% off lifetime discount. These are the sort of deals we're looking for. 3) This method means our partners know that the customers using the discount codes are high quality and not just looking for a free ride. At the very least it shows that they're willing to pay when they see something they want (which not all customers are). Ultimately our vision is to make a Founders life easier. To collect all the best tools & services in one place, with great discounts & savings to try them out. Forgetting the unique discounts we offer, we think the time & effort this bundle saves Founders is worth the money. Really appreciate your feedback on this though, if you have any other thoughts please don't hesitate to let me know!