I don't understand why, though. - Company wants to be more explicit about what data they are collecting (their view) or wants to collect more data (others' vie

I don't understand why, though. - Company wants to be more explicit about what data they are collecting (their view) or wants to collect more data (others' view) - Company announces that it's changing it's user agreement to permit collection of that data. - Users are free to continue using the service, or to stop and use another service instead. What other way would you have this process take place? I assume it's not the entire change in terms that you're objecting too, as some of them would obviously be involved in development of useful features.