I assume that metrics are why every site I go to has a glossy landing page with a huge "Sign Up" button, and then the "sign in" link is hidden in the corner. I'

I assume that metrics are why every site I go to has a glossy landing page with a huge "Sign Up" button, and then the "sign in" link is hidden in the corner. I'm sure that passes all the A/B tests but it gives me the impression that returning Web users just aren't that important. A site I signed up for recently at least lets you log in by typing your existing username and password into the huge sign-up form. That was a breath of fresh air.