I think automation is key to any startup that wants to punch above its weight. I kind of think that insisting on "venus" and "mercury" for server names is like

I think automation is key to any startup that wants to punch above its weight. I kind of think that insisting on "venus" and "mercury" for server names is like calling your variables fgyt, asdf, and ytrh in a for loop. Naming is important and needs to be done with care for reuse and readability by people. Am quite surprised that people see this as linked to sodas and drinks. Those sodas are cheap productivity wins. So is systematic/meaningful naming. (Perhaps this is the open vs. free software debate. The open source POV is that free sodas are good because they increase productivity, in ways that are not obvious in the short term but no less real. If they decreased productivity that'd be a different matter. The free software guys are more ideological about things. )