I actually have no plans to take a stab at the world of Youtube stardom--I'm just not a performer in that regard. I'm a senior digital media guy so I'm more cu

I actually have no plans to take a stab at the world of Youtube stardom--I'm just not a performer in that regard. I'm a senior digital media guy so I'm more curious about it from an advertising/audience/CPM standpoint TBH. I understand luck is a large factor, but the barrier to entry for this seems to be pretty nails, a soothing voice, and the ability to film yourself opening a box of kids toys and putting them back in. The more interesting part of it is the marketing side frankly, which entails how they built their viewership, what they do to actively promote it, etc.