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Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough.
by mkr-hn 11y ago
Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough.
- freehunter 11y agoAre you saying AOL wasn't mainstream? The Internet might have been niche as a whole, but out of that, AOL was as mainstream as it got. AOL was synonymous with Internet, like Facebook and Twitter are synonymous with social media.
- mkr-hn 11y agoI said: > Everyone had an AOL keyword. AOL isn't dead, but it fell hard. Ubiquity isn't enough. Every business having a Twitter account won't save Twitter any better than everyone having an AOL keyword saved AOL.
- Altay- 11y agoI don't think that's a fair comparison. AOL didn't initially position itself as a portal. It positioned itself as an ISP with a portal. Had AOL built itself as a web portal like Yahoo from the start it may very well have stayed relevant. I still have business partners (in non tech fields) that use their AOL email and news/portal services.