That to me is the problem, that for some reason conversions is the sole metric with which success is measured. Why is that though? I don't have to be a GMail/Go

That to me is the problem, that for some reason conversions is the sole metric with which success is measured. Why is that though? I don't have to be a GMail/Google user to get value out of Google search, yet Google generates most of its revenue from search. If Twitter knows what everyone likes, or is talking about (especially the influencers), then that would be a good source of search results if I'm looking for something to buy or do. Its an entirely different search engine than Google or even Facebook.