It's not really a societal advantage, it's an investor one. If you're an equity holder you expect some return on capital you've contributed. If you're Twitter,

It's not really a societal advantage, it's an investor one. If you're an equity holder you expect some return on capital you've contributed. If you're Twitter, this means returns on current products/services or on new ones. Hopefully, from a strategic perspective new products are either higher return on capital than current products/services or exhibit (excuse the wording) synergies with current products/services. Additionally OP alludes to a greater vision which a company may use to impact its decision making on new projects to pursue.