Customer Development solves this problem. You have to leave the building and identify real needs among real customers, a real market niche, and to validate you

Customer Development solves this problem. You have to leave the building and identify real needs among real customers, a real market niche, and to validate your product hypothesis. Then you're not aimless anymore, you're trying to solve a real problem for real people that you've personally met outside the building. http://steveblank.com/category/customer-development/ http://steveblank.com/category/customer-development/ I've never personally met any startup founders that weren't acutely aware of their limited runway. Generally they are haunted by it day and night. People do get aimless - because they don't test their idea in the real market. In a vacuum, its easy to get lost.