There's a big opportunity here for someone. Lots of people prefer the linear video experience. They want to flip channels and have content pushed at them so the

There's a big opportunity here for someone. Lots of people prefer the linear video experience. They want to flip channels and have content pushed at them so they don't have to think. The other piece that's been missing for a while on IPTV is live sports. Both MLB & NBA are now offering their league pass IP video subscriptions on the iPhone. MLB is on the Roku set top already. Between gaming consoles with IP video options, Smart TVs, and now more dedicated devices like the Roku player I don't think Apple can stay out of this market much longer. It's going to happen with or without them.