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I remember a client at a previous job claiming an app we were developing for them was definitely going to get "millions of users" in only three weeks after rele
by cableshaft 11y ago
I remember a client at a previous job claiming an app we were developing for them was definitely going to get "millions of users" in only three weeks after release, even with a small marketing budget. I laughed at how crazy unrealistic that was.
I bet they would look at these numbers and scoff, even though it's still an excellent number and I know they didn't even breach 50k users several months after release (I was no longer on the project after that point).
- mikeknoop 11y agoThe success metrics are quite different for consumer vs business software even though Zapier does ride that line a bit. Consumer apps tend to care about raw user counts (as a sign of engagement) and B2B software companies focus on paying users.