Maybe I'm misreading Wikipedia, but it looks like False Light and Approbation violations would require (respectively) the dissemination of false information or

Maybe I'm misreading Wikipedia, but it looks like False Light and Approbation violations would require (respectively) the dissemination of false information or some intent to gain financially. However, it's probably true that these laws will be tested in unexpected ways as everyone gains the power to communicate with "the public".