It's at best a complement to Netflix, not a competition. I routinely buy access to TV Shows that are not on Netflix yet on Amazon Instant Video. That and iTune

It's at best a complement to Netflix, not a competition. I routinely buy access to TV Shows that are not on Netflix yet on Amazon Instant Video. That and iTunes existed long enough that if it was a competition to Netflix, it would have actually competed. Given that Netflix still grows like crazy, there's no evidence for that. And I pay for Netflix anyway, because it does have lots of stuff. A monthly netflix subscriptions costs ~3 TV episodes on Amazon Instant Video (and less than even 1 decent movie).