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Seems like only one company's employees are working on this, is this really open source?
by data_spy 11y ago
Seems like only one company's employees are working on this, is this really open source?
- heran 11y agoFrom the commit log - at least 2 other companies have contributed: https://github.com/prebid/Prebid.js/commits/master https://github.com/prebid/Prebid.js/commits/master And yes, the project is open source under the Apache license, so are the docs. All open source projects start somewhere :) Besides, open source is the way to go and it doesn't make sense for any company to own it for the below reasons: 1. No bidder wants their code hosted by some 3rd party hidden away from them. 2. No bidder wants their code hosted by especially another bidder. This introduces huge conflict of interests and defeats the purpose of header bidding. 3. All websites can benefit from this open source project and make each others' implementation better. 4. So far websites are SCREWED by some bidders that make blocking calls. Prebid.js ensures all calls are async. See the analysis here: http://prebid.org/blog/how-many-bidders-for-header-bidding/#q2-how-is-page-content-load-time-affected http://prebid.org/blog/how-many-bidders-for-header-bidding/#... The beauty of the project is to host a true, fair, open auction in the browser. Open source is the way to go.
- data_spy 11y agoI'm a supporter of open source. I think this project has a lot of potential benefits for publishers and ad tech in general. Interesting to see how DSPs react.