Internet won't die without ads (or money), maybe big content providers will, and that's ok to me. The point of internet advertising is that paradoxically we ha

Internet won't die without ads (or money), maybe big content providers will, and that's ok to me. The point of internet advertising is that paradoxically we have to pay to make advertisers not work. If I pay, the adv gets removed, hence the adv is not displayed, hence the advertiser real job right now is to create something that make us think that paying to not to see that shit, is actually acceptable. Ads are so terrible right now that people are gradually accepting the idea of paying for a - sometimes expensive - subscription because advertisers created the false dichotomy that the internet should be free and run by ads, or ads free but the users will have to pay for it. It is the same model of the Italian mob: if you pay, I don't burn your shop to the ground. As Italian I know this model generate lots of revenues, but it's not exactly fair. I think there is a better model, the content providers should reward with a small fee (a tiny percentage of their ads revenues) those users who are willing to watch the ads in exchange for some - small but real - money (it could even be something completely different from money, the idea is to reward who watch the ads). This way we could put things back in balance: pay advertisers to actually do their job, not to scare people into buying subscriptions to services that once were free.