I looked up the Interactive Advertising Bureau cited towards the ends, and ended up on a document describing guidelines to detect Click Fraud[0]. How the hell

I looked up the Interactive Advertising Bureau cited towards the ends, and ended up on a document describing guidelines to detect Click Fraud[0]. How the hell did we ended up to this level of insanity? [0]: http://www.iab.net/media/file/Click-measurement-guidelines2009.pdf http://www.iab.net/media/file/Click-measurement-guidelines20...