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That was a really nicely done piece, and captures the ethos nicely with that closing line ("For better ads tomorrow, block ads today"). So much of adblocker us

That was a really nicely done piece, and captures the ethos nicely with that closing line ("For better ads tomorrow, block ads today"). So much of adblocker usage is because ads are ugly, intrusive, creepy (or conversely, pointless), and great vectors for malware, and thus, are bad UX. I'm very much hoping that increased prevalence of adblocking will make the content industry either come up with a way to serve ads without wrecking UX, or monetize differently.

psadri 11y ago
> "For better ads tomorrow, block ads today" The problem with ads and ad blockers is that if a significantly large percentage of sites have bad ads, people will install and use ad blockers. Ad blockers will by default block ads on the well behaved sites as well as the bad sites, effectively punishing the good and bad alike. I believe there is a term for this -- the market for lemons.
- wldcordeiro 11y ago
  Adblock Plus tried to address this but was given a ton of grief for it. I thought the idea of having an acceptable ads filter was smart.
  - fred2133 11y ago
    Maybe "display this resource text-only" rather than "hide this resource" would be a reasonable compromise. An acceptable ads standard, in other words.
  - psadri 11y ago
    Adblock could be off by default and if enough people 'vote' a site as bad by activating it for that site, then it will become 'on' by default.
    - mc808 11y ago
      And the whole thing can be funded by selling lists of users who did/didn't disable the ads in cluster X, Y, Z...
petercooper 11y ago
It already has to a point. Native advertising. Content marketing. Sponsorships. Crowdfunding. The problem is media businesses dealing in mass market dreck struggle to monetize those ways and instead rely on giant intrusive ad networks paying penny CPMs - but I think that's what "For better ads tomorrow, block ads today" is getting at :-)

psadri 11y ago

> "For better ads tomorrow, block ads today" The problem with ads and ad blockers is that if a significantly large percentage of sites have bad ads, people will install and use ad blockers. Ad blockers will by default block ads on the well behaved sites as well as the bad sites, effectively punishing the good and bad alike. I believe there is a term for this -- the market for lemons.

wldcordeiro 11y ago
Adblock Plus tried to address this but was given a ton of grief for it. I thought the idea of having an acceptable ads filter was smart.
- fred2133 11y ago
  Maybe "display this resource text-only" rather than "hide this resource" would be a reasonable compromise. An acceptable ads standard, in other words.
- psadri 11y ago
  Adblock could be off by default and if enough people 'vote' a site as bad by activating it for that site, then it will become 'on' by default.
  - mc808 11y ago
    And the whole thing can be funded by selling lists of users who did/didn't disable the ads in cluster X, Y, Z...

petercooper 11y ago

It already has to a point. Native advertising. Content marketing. Sponsorships. Crowdfunding. The problem is media businesses dealing in mass market dreck struggle to monetize those ways and instead rely on giant intrusive ad networks paying penny CPMs - but I think that's what "For better ads tomorrow, block ads today" is getting at :-)