3 ms·
tl;dr The NYT distills the adblocking zeitgeist into layman's terms. Standard quotes from ABP parent company CEO. And from an Irish startup called PageFair that
by DaveWalk 11y ago
tl;dr The NYT distills the adblocking zeitgeist into layman's terms. Standard quotes from ABP parent company CEO. And from an Irish startup called PageFair that reports on AdBlock use.
Dig this quote:
>In a report last week, Adobe and PageFair, an Irish start-up that tracks ad-blocking, estimated that blockers will cost publishers nearly $22 billion in revenue this year.
I can't even wrap my mind around that $22 billion comment. What does it even mean? It seems...vacuous. It reminds me of the RIAA/MPAA propaganda of the aughts, even though movie/music pirates would never have bought at full retail price to begin with.
- oconnore 11y ago> I can't even wrap my mind around that $22 billion comment. What does it even mean? It means that several thousand people will have to get real jobs.
- Eupolemos 11y agoWell, in the end that goes for advertisers and website makers both, I guess. I think it is a pretty difficult conundrum, with stalking and annoying ads being unethical, but easy advertising services being a good thing for website producers. I'm working on my first commercial site, but don't know how to go about funding it in a way that wouldn't bother me - not everyone is willing to pay for membership and I'd like to be able to use ads without being an douchebag. I just don't know how yet.