Three things, I think: It's much easier to build hype with pretty renderings of miniatures rather than just with pictures of cards and dice. I think folks are

Three things, I think: It's much easier to build hype with pretty renderings of miniatures rather than just with pictures of cards and dice. I think folks are more willing to lay out $50 or $100 for a game with miniatures because it seems like you're getting more stuff. Even if the game sucks you get all these cool toys you can play with. These games inevitably have higher revenue per user which gives them a much better chance of making the leaderboard. The cheapest reward level for Zombiecide: Season 3 was $90 and they raised about $237 per customer. Compare this to Tiny Epic Galaxies which had a similar number of backers and only raised only $33 per customer.