Agreed, in order for full adoption to take place, a significant portion of the market needs to believe that using bitcoin over current methods will provide sign

Agreed, in order for full adoption to take place, a significant portion of the market needs to believe that using bitcoin over current methods will provide significant benefits and avoid unbearable pain points. With bitcoin hovering around $230/coin for more that 6 months, it looks like the general public has lost faith in its "powers." Perhaps the best course of action for Coinbase and other vendors offering bitcoin services is to target the markets that need a decentralized, secure currency the most. As mentioned in the article, it looks as though those engaged in international remittance as well as underground trade/services need bitcoin the most. Perhaps this is the right place to start...