They're not going through conniptions. A markup reader already can display images with the <img> tag, and video is to the web what images were in 1995. However,

They're not going through conniptions. A markup reader already can display images with the <img> tag, and video is to the web what images were in 1995. However, the spec has an easy fallback - anything inside the video tag will be displayed on the older browsers. SO, as you said, that's where a link to download the video could be. However, that's not what content producers want. They don't want you to be able to directly store the video on your machine, that's why they obscure it behind ridiculously obfuscated Flash players, making you go through all of these conniptions. That way you can't (easily) get it on your portable player or your home theater computer.