This will not change until regulators step in and force companies to disclose what they store, how they use it and most importantly, what behaviors they are act

This will not change until regulators step in and force companies to disclose what they store, how they use it and most importantly, what behaviors they are actively attempting to coerce their users into. Much like the agriculture industry, tech companies that deal in user data use the shield of trade secrets, NDAs, lobbying etc to hide their actions from the public as they all know that if they general public knew what they were truly doing, they would have a much more difficult choice when deciding upon using that service. It's not that users don't care or think they are getting a good value for their information, it's that users have so little information about how it is being used.