I don't trust Facebook. At one point I even deleted my account. But, FB has allowed me to get back in contact with friends I made in college and at my first job

I don't trust Facebook. At one point I even deleted my account. But, FB has allowed me to get back in contact with friends I made in college and at my first job (in Panama). The reward to me has been tremendous. It has meant so much to me. Prices are not just a function of costs, but also what consumers are willing to pay. Also I think this article over-values personal information in a world where your local supermarket, Amazon, ad networks, the government, etc. already know so much about us. In that context, you aren't giving up that much additional privacy by also sharing with Facebook -- the price you are paying may not be that great.