Come on, how many non-IT people can anyone think of who cares if there's green in the address bar? AT MOST they check for the padlock. The companies who get a

Come on, how many non-IT people can anyone think of who cares if there's green in the address bar? AT MOST they check for the padlock. The companies who get an EV certificate are doing it to check off a box, not because their customers have demanded it. It's wishful thinking on the certificate providers to hope for people to want SSL certificates to actually prove identity.