The business was overly optimistic and misunderstood the scope the project and announced it way to soon ie at the beginning of the year. Miscommunication and la

The business was overly optimistic and misunderstood the scope the project and announced it way to soon ie at the beginning of the year. Miscommunication and lack of effective project management caused the rewrite to go way over the already unrealistic deadlines. Sales dried up as everyone was waiting for the new hot. Investors exacerbated the problem by requiring a 10% head count reduction for no other reason than "it will make everyone else work harder". With blood already in the water, and the train wreck of the rewrite, they started losing their top talent. I bailed because it was clear they missed core functionality, and supporting the new release was going to be a nightmare. And yes I did try to raise awareness of the issues I saw, to the point of shouting in meetings and being a jackass, to no avail. Note I only did that once, then checked out mentally, it's just not worth it. Should've left then, but stuck around for another year. When the release finally happened, it was situation where vp of IT had to make a deadline or lose his job, so the new release was crippled from the start. Sales went from doubling every year to falling well below the previous year. Edit: added a lot of detail.