Interestingly enough, the same theory applies to recruiting and internships. I was part of IBM's premier internship program (Extreme Blue) last summer, and of

Interestingly enough, the same theory applies to recruiting and internships. I was part of IBM's premier internship program (Extreme Blue) last summer, and of the 3 best developers in the lab, none of them wanted to work for IBM. One of them actually cited "no free coffee and soda" as his reasoning. Goes to show that this applies to recruiting as much as employee retention.