Let's be real about what the business model actually is, though: scamming men who wish they were having more sex into paying a recurring fee, and then try to st

Let's be real about what the business model actually is, though: scamming men who wish they were having more sex into paying a recurring fee, and then try to string them along to keep them paying, by having fake profiles of beautiful women 'wink at' or 'poke' them, chat, or whatever. By now it has been documented that Ashley Madison customers are overwhelmingly male (duh...) and that they have fake women doing fake interactions (such as 'collect' messages the male users have to pay to read). I don't find that business model disgusting, exactly, but it's pretty sad and sleazy and lame. (The facilitating affairs aspect of the business, if it were actually real, wouldn't offend me personally.)