“The Shade” * It’s a play on the word “shard”. * It suggests privacy and protection. * It suggests something that is nearby, as opposed to “the cloud” that i

“The Shade” * It’s a play on the word “shard”. * It suggests privacy and protection. * It suggests something that is nearby, as opposed to “the cloud” that is far away. … Unfortunately, the word is probably too susceptible to negative connotation.