I think this is a reflection of how consolidated consumer tech is becoming - he who owns the user, wins the game. AAPL, GOOG, and MSFT have roughly $100,000,00

I think this is a reflection of how consolidated consumer tech is becoming - he who owns the user, wins the game. AAPL, GOOG, and MSFT have roughly $100,000,000,000 of unspent cash - they can afford to pay a premium rate over market at this point to buy a strategic asset.