I don't know the automotive business, but it seems that this is an area where money really matters. Mercedes Benz and BMW are sure to be interested in this mark

I don't know the automotive business, but it seems that this is an area where money really matters. Mercedes Benz and BMW are sure to be interested in this market and won't sit by idly while Tesla "outsmarts" them to a viable autonomous vehicle, but Apple and Google are investigating this market too and they have huge resources, financial and technical.