3 ms·

I'm surprised to see this landing page was built with Squarespace. I would have figured a tech company as large as Uber would have an easy way to throw together

by dulse 11y ago

I'm surprised to see this landing page was built with Squarespace. I would have figured a tech company as large as Uber would have an easy way to throw together an email collection page without using a 3rd party. It shows how good these kinds of tools are getting that even for an Uber the best way to build an MVP website is to use a tool like Squarespace vs. spin it up using their existing expertise (and, excitingly, the same tool is equally available to everyone).

andreasklinger 11y ago
i think it has mainly to do with cross department allocation of resources in many larger companies (not saying it's like this) cross department work just increases overhead unnecessary - compared to a project team that just throughs something together quickly
jasonbarone 11y ago
I've heard it directly from the people that work at these large companies. The reality is Squarespace (and other platforms like it) offer a user experience that's perfect for the non-technical people who actually manage these websites, and the entire infrastructure is effectively outsourced for $20/mo, which is insane.
- robbiemitchell 11y ago
  Exactly. Large tech companies hire people to build products, not spin up landing pages. If it's possible to outsource so marketing and launch teams can work independently, it's a good move.
  - omouse 11y ago
    On the other hand, small companies waste $$$ hiring people to spin up landing pages and build small widgets that could have been bought off the shelf (email forms, payment forms, payment integration are all plugins).
matthew-wegner 11y ago
The "Don't see your city?" form is actually just Google Forms, too.
meerita 11y ago
They need to rollout fast. Any kind of landing page can be successful. Once this is enough proof they can tinker an in-house one.
tptacek 11y ago
Even for engineers, it's good to be given explicit "permission" to use services like Squarespace rather than wasting time rolling your own crappy version of same. I have better things to do.

by dulse 11y ago

andreasklinger 11y ago

i think it has mainly to do with cross department allocation of resources in many larger companies (not saying it's like this) cross department work just increases overhead unnecessary - compared to a project team that just throughs something together quickly

jasonbarone 11y ago

I've heard it directly from the people that work at these large companies. The reality is Squarespace (and other platforms like it) offer a user experience that's perfect for the non-technical people who actually manage these websites, and the entire infrastructure is effectively outsourced for $20/mo, which is insane.

robbiemitchell 11y ago
Exactly. Large tech companies hire people to build products, not spin up landing pages. If it's possible to outsource so marketing and launch teams can work independently, it's a good move.
- omouse 11y ago
  On the other hand, small companies waste $$$ hiring people to spin up landing pages and build small widgets that could have been bought off the shelf (email forms, payment forms, payment integration are all plugins).

matthew-wegner 11y ago

The "Don't see your city?" form is actually just Google Forms, too.

meerita 11y ago

They need to rollout fast. Any kind of landing page can be successful. Once this is enough proof they can tinker an in-house one.

tptacek 11y ago

Even for engineers, it's good to be given explicit "permission" to use services like Squarespace rather than wasting time rolling your own crappy version of same. I have better things to do.