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I hate to burst your bubble, but it's actually just a branding thing, and has been in the works for much longer than anyone involved knew that Alphabet was goin
by endtime 11y ago
I hate to burst your bubble, but it's actually just a branding thing, and has been in the works for much longer than anyone involved knew that Alphabet was going to happen.
The team that built this is part of the same company as Google Fiber (disclaimer: for which I work), which is in fact no longer part of Google Inc.
- kuschku 11y agoWell, if they wanted to track data through this, though, they either have to make it under the Google brand, or can’t sell it in Europe.
- curun1r 11y ago> but it's actually just a branding thing I've heard it's mostly a liability thing. When projects like the self-driving car were directly under Google, Google's assets were fair game in any lawsuit over that technology. With the current setup, liability is siloed in each legal entity which gives the cash cow, Google, more protection. More here: http://www.theverge.com/2015/8/13/9149431/alphabet-google-corporate-tax-restructuring-liability-google-x http://www.theverge.com/2015/8/13/9149431/alphabet-google-co...
- endtime 11y agoI wasn't commenting on why the Alphabet thing happened (I've heard all sorts of explanations but nothing official except what's been said publicly, and I don't personally have any insight). I was talking about why things in Access & Energy are still getting the "Google" label, e.g. "Google Fiber" or "OnHub by Google".
- deleted 11y ago[deleted]