3 ms·
It would be cool for them to create a genetic algorithm that trawled through a primordial soup of pitches and talking points, mixing various appeals, quotes, im
by byrneseyeview 17y ago
It would be cool for them to create a genetic algorithm that trawled through a primordial soup of pitches and talking points, mixing various appeals, quotes, images, and quantities to see what would make the most money.
- ovi256 17y agoWhy not take it to the next level and do a whole campaign like that ? Even ... a whole company ? Called [name to be found by market study], doing [TBF by customer survey] using [TBF by best practices review]. Or by an evolutionary algo :)
- byrneseyeview 17y agoIt all depends on your 'soup' you start with. Online advertising is a perfect example of punctuated equilibrium: big ideas that get gradually refined, until the highest return on investment comes from creating another big idea.
- aquadoctorbob 17y agoReminds me of Teracent, recently acquired by Google: http://googleblog.blogspot.com/2009/11/displaying-best-display-ad-with.html http://googleblog.blogspot.com/2009/11/displaying-best-displ... Evolving ads are very cool. And a little unsettling.