For you as a ordinary citizen I guess not much. More products in the supermarket and depending where you are slightly better or worse safety regulations (likely

For you as a ordinary citizen I guess not much. More products in the supermarket and depending where you are slightly better or worse safety regulations (likely worse). A big selling for TTIP in Germany has been normalisation of industry standards e.g. you have to fulfill different norms and standards when producing for EU market vs. US market. The goals is to unify these to avoid duplicate effort. This means certain products that passed US norms can be sold easily in Europe. This is extended to chemicals and likely medicine as well as food. It's explained that these will lower costs when producing products - critics say however it's a race to the bottom and the lowest common denominator will win. Besides that all I've found is marketing hogwash that partially was proved wrong (e.g. economic growth is likely nil and new jobs due to it very unlikely, with job losses likely growing due to big corps taking over new fields..