4 ms·

From a very quick scim of the original blog Wikimedia blog post it looks like the total for #18 was higher (with the same number of impressions). What this sugg

by almost 17y ago

From a very quick scim of the original blog Wikimedia blog post it looks like the total for #18 was higher (with the same number of impressions). What this suggests to me is that the lower amount shown on the banner made people feel there donation would count even if it wasn't very much. If more of these people donated one would expect the average to go down and the total to go up, and that appears to be what happened.

almost 17y ago
Obviously I skimmed the article far too quickly. Here's the relevant bit: Compare the numbers of gifts for the two banners: #18: 832 gifts, $15073.47 total #22: 301 gifts, $9572.83 total Not close right? But look at the average gift sizes: #18: $15.84 for Paypal, $21.87 for credit card #22: $27.92 for Paypal, $36.58 for credit card So I was totally wrong in saying that #18 did better overall.