For your selected quote of the article - this is common in many stores. My friend told me about the "year long two week sale" the store he worked at had. They h

For your selected quote of the article - this is common in many stores. My friend told me about the "year long two week sale" the store he worked at had. They had a sales rack of items that were 40% off for "two weeks". A limited time offer! In reality those items were 40% off year long. But it still helped increase sales because people thought they were getting a good deal. That being said - I see all this talk about mattresses and expensive beds while I've slept comfortably on this for the past 4 years: http://www.amazon.com/Traditional-Japanese-Futon-Mattresses-Meditaion/dp/B003VQNM2I http://www.amazon.com/Traditional-Japanese-Futon-Mattresses-...