I am into un-education, but I fail to grasp the idea, besides that it's new, different, and for a small percentage of people (but WHAT are the criteria? Being s

I am into un-education, but I fail to grasp the idea, besides that it's new, different, and for a small percentage of people (but WHAT are the criteria? Being selective does not imply making a meaningful selection). Right now (at least from this paper) it sounds more like "let's make yet another prestigious university". And what is the educational added value?