A "no true Scotsman" fallacy would be a response like "the people acting this way aren't true to the Amazon spirit". Instead, the response is "I don't see that

A "no true Scotsman" fallacy would be a response like "the people acting this way aren't true to the Amazon spirit". Instead, the response is "I don't see that happening at Amazon". That's a direct refutation of what's being claimed. Whether you believe it or not is a separate story.