Is it just me, or is there something extra creepy about Bezos having AMZN employees read the NYT article and then email him personally if they recognized any of

Is it just me, or is there something extra creepy about Bezos having AMZN employees read the NYT article and then email him personally if they recognized any of the practices? That's sort of like being the National Security Adviser and telling all NSA agents, "if you notice anything illicit, please email me personally [whereafter you will receive a personal drone visit]".