I think there's more room for competition. Google is obviously very good at their core product, and arguably very good at delivering most of their other product

I think there's more room for competition. Google is obviously very good at their core product, and arguably very good at delivering most of their other products as well. These attempt's like Microsoft's Bing I feel like are just attempts to copy Google's search but there hasn't been much in the way of innovation in years. I wouldn't mind using a search engine that takes an entirely different approach than the "type in a box and get a list of text results" (and maybe a little box of information also) I liken my feelings about Google to my feelings about McDonalds. Most of it is delicious and satisfying, they have a core product that is the best done, some other products which are pretty good and then some other ones that are off the wall. I generally try to avoid what went into making the burger just like I try to avoid thinking about what Google is doing with the information it collects about me. In spite of any short comings you don't try to copy McDonalds, their supply chain is too massive and well oiled and their brand is cemented in people's minds. Google on the other hand has a supply chain of top tech talent, a ton of servers and stuff, and they have a huge brand. I think there is however room for other types of search even if there is not too much room to take them on directly. We will see the Chipotles and Five Guys of the search industry, things people didn't even know they wanted until they were available.