4 ms·
Ask HN: Which logo do you like better? Why?
- aaronbrethorst 17y agonew one. much better. it's friendly. the old looks like it's filling up with water. too web 2.0'ish.
- glen 17y agoOne was created by a friend with design skills. The other was created by a design professional with a portfolio of work for some pretty big companies (Chase, Polo etc.).
- cmelbye 17y agoI'd be surprised if the professional company designed the upper logo. It has a home-made feel to it and the lower one looks more polished.
- jmonegro 17y agoThe simple one was done by the professional, wasn't it? I can tell by all the subtleties in the design. For example, each dot over each letter represents a person, if you pay attention. Also, because the letters are closed together, it means the people are holding hands, or, "together". It's definitely the work of someone with an eye for design.
- glen 17y agoDon't want to respond yet, just in case it biases others' opinions.
- goplexian 17y agoMy bet is also that the simpler one was done by the professional.
- alanthonyc 17y agoI doubt that anyone will pick the top one.
- glen 17y agoYes, you are correct. Thank you for your thoughts.
- ryanwaggoner 17y agoI really hope the simple one was done by the professional, but neither would surprise me.
- cmelbye 17y agoI like the lower one. The top one is too glossy/web 2.0. The bottom one is minimalist and stylish.
- waterlesscloud 17y agoI like the 3 dot one. Better conveys the idea of "for everyone". Cleaner too.
- thejash 17y agoNew (lower) one is way better. Does anyone like the other one?
- onoj 17y agoI don't know about "professional" and depending on your ideal customer it is hard to say which is better for representing you but I think the new logo is a better "design". When looking at logos I think the following is important: 1) Are you proud of being represented by the logo 2) Who are you trying to appeal to - eg:walmart shoppers or Porsche buyers.
- DenisM 17y agoI like the one that leads to better conversions. Which one is that? I don't know. You shouldn't be asking us.
- glen 17y agoGood point. I'm a real fan of a/b testing and customer development in general, but not sure that is appropriate in a pre-launch stage or in logo development.
- ahemphill 17y agoFrankly, both logos suffer because the concept is not particularly inspired (and has been overdone in the design world, IMHO). That said, the new version does very much one-up the other in execution, though the letterspacing toward the end has been compromised because of the attached letterforms. This throws off the balance significantly. A place to start remedying that issue would be the diagonal stroke on the N, which could certainly stand to be heavier.
- bhousel 17y agoLower one fits your site better. Top one looks religious/Christian. (I don't mean it as a criticism, that was just my initial impression).
- rlpb 17y agoI think the bottom one would look much better on a dead-tree letterhead, and this is what makes it look professional even if you aren't ever going to do this.
- qw 17y agoThe new one is much better. Clear and crisp. The top one looks like someone played around with Photoshop. Reminds me of the beginning of the web when it was popular to render 3D logos.