I think if someone needs a cofounder to motivate them to keep going, then they probably aren't that passionate about the idea. Founders should have realistic ex

I think if someone needs a cofounder to motivate them to keep going, then they probably aren't that passionate about the idea. Founders should have realistic expectations and give themselves a lot of time to find a market fit. I think the less funding/marketing/hype your startup has, the longer it will take to find market fit but once you do find it, it will be rock solid. If you can find people to use your product in spite of it being completely unknown, then that is the highest form of validation that a product can receive. If, on the other hand, people only use your product because 'every one else is using it' then that is a really weak form of validation.