I think this is a classic problem with alternate music platforms in the Internet age. With all the services based around and using the prevailing media industry

I think this is a classic problem with alternate music platforms in the Internet age. With all the services based around and using the prevailing media industry (Pandora, Spotify, iTunes), which all happen to be "good enough" to the average user, how does one convince said user to try alternate methods/services and alternate artists? I think it's a very hard line to try and encourage the populace to cross themselves if they don't already want to do it. It involves a bit of a genuine philosophical stance on how artists should get paid and how distribution should work and most people just don't care that much to look into it.