I feel the author's pain and 30% does seem ridiculously high given the service Apple provides. And given that it's these same developers that make Apple's hardw

I feel the author's pain and 30% does seem ridiculously high given the service Apple provides. And given that it's these same developers that make Apple's hardware as popular as it is by providing awesome apps and services. And I do not like the monopolistic nature of the App Store -- that it's integrated into Mac OS X in a way that other software sales platforms could never compete with. But. If 30% is too expensive -- if the added benefits of promotion through the App Store and other services don't make up for the loss -- why is it even a question? Don't sell through the Mac App Store. The presumption is that it's more profitable not to. So don't.