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As someone who has never done a paid upgrade because I started my life as an indie on iOS, could someone explain to me why it's better than a subscription? Are
by clarky07 11y ago
As someone who has never done a paid upgrade because I started my life as an indie on iOS, could someone explain to me why it's better than a subscription? Are users just significantly more likely to buy an upgrade than to just subscribe?
I'm currently experimenting with subscriptions on iPhone and I think it at least has potential. To be fair, my conversions aren't where I'd like them to be yet, but I do think there is potential. Many of my competitors are also using subscriptions, and they seem to be doing pretty well.
EDIT: It also allows you to do trials, as long the free version is useful enough on it's own you can happily give out trials of all the premium features.
- timeuser 11y agoI've had the understanding that subscription isn't an option for most types of apps. Auto-renewing subscriptions are only allowed for content or services. And non-renewing subscriptions are pretty narrow in scope as well. What type of subscriptions are you selling and for what type of features? Here is Apple's guidance document: https://developer.apple.com/in-app-purchase/In-App-Purchase-Guidelines.pdf https://developer.apple.com/in-app-purchase/In-App-Purchase-...
- clarky07 11y agoI'm using the non-renewing subscription, which I don't think is really as narrow as some of that guidance seems to suggest. I've seen them used in lots of different apps, in addition to the auto-renewing subscriptions I mention above. Perhaps if Apple just actually changed those guidelines and made it explicit that this is ok more it would be a path to sustainability for more apps. I feel like if more apps adopted this users might also become more comfortable with it.